In recent years, digital technologies represented by 5G, cloud computing, big data, artificial intelligence, the Internet of Things, the Internet, VR virtual reality, AR augmented reality, digital multimedia, etc. have been deeply applied in various exhibitions and exhibition halls. This is an attempt and practice for the exhibition industry to move from tradition to innovation. At the same time, these emerging technologies are reshaping the exhibition and display service model, empowering the development of the industry.

01 Exhibition and Exhibition Industry · Digital Upgrade

Digital exhibition display, through the application of digital multimedia exhibition items to present exhibition content, creates a cool digital perspective of technology, and creates a personalized experience combining virtual and real, which is favored by the market.

According to relevant data, the number of exhibition halls and halls in China is gradually increasing, and digital display is becoming the main display method in the industry. Although the impact of the COVID-19 on the industry continues, relevant enterprises still have exhibition needs, and the exhibition industry is also comprehensively upgrading to digital.

Currently, new businesses, models, and formats based on digital technology are constantly emerging. In order to keep up with the trend of the times and better serve the market, the digital upgrading of the exhibition and display industry has become inevitable.

Moreover, many enterprises are facing issues such as how to better showcase their brand image, product features, and strength advantages. As the best venue for receiving leaders, seeking cooperation, and assisting marketing, the exhibition hall applies digital display and new media art, which can take the brand image, product characteristics, and strength advantages of the enterprise to a higher level.

02 Digital Technology Empowering Industry Development

Nowadays, with the development of society, relevant policies encourage the digital transformation of the exhibition and display industry, empowering its development with high-tech.

By utilizing digital multimedia, big data, artificial intelligence, VR virtual reality, AR augmented reality and other digital technology display techniques in exhibitions, the digitization, informatization, intelligence, and dynamism of exhibition halls and halls can be achieved, bringing new vitality to the industry and filling the market with potential and resilience.

The era of smart exhibition and display has arrived, and digitalization will become a new engine for the exhibition and display industry.

03 Numerous exhibition and display enterprises actively layout

The development of digital exhibitions and the growth of the demand market for digital displays have not only led many traditional exhibition companies to introduce cutting-edge digital multimedia technology and layout digital exhibition hall businesses characterized by intelligence and technology, but also attracted many new enterprises to join.

Technology always leads the transformation of the times. The emergence of digital technology has brought infinite vitality to the exhibition and display industry.

As a pioneer in digital exhibition and display, Manchester Technology is committed to integrating digital intelligent display techniques into exhibition hall design, enriching exhibition methods and sensory experiences, and creating a new type of immersive exhibition hall.

At the same time, integrating high-quality resources, conducting deep cooperation with multiple excellent enterprises, actively expanding the national market, and achieving high-quality development.

04 Digital Exhibition Exhibition Exhibition · Will be the Future Trend

From the development status of the exhibition industry in recent years, it can be seen that there is an increasing number of enterprises with a demand for digital exhibition halls, not only in economically developed Beijing, Shanghai, and Guangzhou, but also in second - and third tier cities where the demand for digital display is gradually increasing.

The number of enterprises engaged in digital exhibition and display is gradually increasing, almost radiating to the whole country. It can be seen that traditional exhibition and display can no longer meet market demand and are being replaced by digital exhibition and display.

The digital economy is rising strongly, and digital exhibitions and exhibitions will be the future trend.