The digital cultural experience center is a digital service system and interactive experience space based on new generation information technologies and communication methods such as big data, cloud computing, and the Internet of Things, combining public culture and information technology to handle cultural resources for the masses, provide universal art popularization services, and manage cultural center business.
With the development of modern information technology such as artificial intelligence, big data and 5G, digital technology has become an important engine for industrial innovation, and the transformation of cultural industry and cultural public services to Digital transformation is inevitable. During the 14th Five Year Plan period, China will continue to implement the digital strategy of the cultural industry, achieving high-quality development that integrates digitization, intelligence, and culture. The "Digital Culture Experience Center (Pavilion)" has become the best means to connect with the implementation of national cultural big data projects and create urban cultural brands.
The Current Situation of 01 Cultural and Tourism Digital Exhibition Hall
In recent years, digital exhibition halls have become an increasingly popular form of exhibition. These pavilions aim to display exhibits in digital format, providing visitors with immersive and interactive experiences. The characteristic of digital pavilions is that they use cutting-edge technology to showcase their exhibits. Tourists can view exhibits on large screens, interact with them on touch screens and sensors, and even immerse themselves in exploring exhibits using virtual reality or augmented reality technology. Digital pavilions are typically designed to be customizable and flexible, allowing exhibits to be easily and quickly updated or replaced.
The design and construction of digital exhibition halls is a complex process that requires the cooperation of various professionals, including architects, engineers, and digital designers. The first step is to determine the exhibition theme and content, then design the exhibition space and determine the required equipment and technology. The digital exhibition hall must be designed to be user-friendly and easy to access, while providing a secure environment for exhibits. Digital exhibition halls can be applied in a wide range of fields, including museums, art galleries, and commercial exhibitions. Compared to traditional exhibition forms, they offer many advantages, such as reducing the cost of transporting and storing exhibits, and showcasing exhibits that may be too fragile or valuable to be displayed in traditional exhibitions.
A key advantage of digital pavilions is to attract visitors through interactive exhibits, where visitors can touch and operate the exhibits, gain a deeper understanding of the exhibits, and even contribute their own content or feedback to the exhibits. With the continuous progress of technology, we look forward to seeing more creative and immersive digital exhibition halls, promoting the possibility of exhibitions. Whether museum visitors, art enthusiasts, or curious about the latest technology, visiting digital pavilions will bring unforgettable experiences.
Characteristics of the 02 Cultural and Tourism Digital Exhibition Hall
（1） Interaction characteristics
The interactive characteristics are mainly reflected in the comprehensive humanization aspect, which highlights the personalized choices of the audience. Visitors can independently choose different visiting routes and methods based on their visiting needs. When visitors enter the exhibition space, they choose the visit content based on the relevant information provided by the exhibition and their own needs. They no longer passively accept the exhibition information, but actively explore the exhibition information. If visiting in a virtual information space, the scope for visitors to unleash their personal spatial imagination is infinitely expanded. Visitors can visit the exhibition from multiple directions and perspectives, and each visit experience is also different. This fully stimulates the enthusiasm of visitors and stimulates their interest in visiting.
（2） Sensory characteristics
Digital exhibitions can help achieve full participation of the audience's various senses, giving them a "immersive" feeling. In a virtual simulation environment, viewers can not only experience the display information through auditory and visual senses, but also experience the stimulation of different exhibition information through olfactory and tactile senses. Place the audience in a comprehensive simulation environment, allowing them to feel the space of real display.
（3） Imaginary characteristics
数字技术的展示与应用方面更加体现了心理学的作用。数字展示的环境信息空间多为虚拟立体的空间，虚拟空间突破了真实空间的限制，使空间表现力更加丰富、更自由、更具想象力。这样观众在参观时可以将感受信息实时反馈给展览，展览和观众之间的信息交流更具有真实性，观众情感也能够被及时反映，展览就能及时调整展示方式，使其适应观众的个性化需求。
03 文旅数字展馆案例盘点
The Shougang Park, founded in 1919, is located on the banks of the Yongding River in Beijing and on the west extension of Chang'an Street. After its complete shutdown in December 2010, the rugged industrial style and postmodern buildings such as silos, blast furnaces, and cooling towers have been renovated and integrated with modern display and artistic elements. It has become a new landmark of the capital and is known as one of the "four major industrial sites in the world". The 5G Cloud XR Project of the popular Qitian Shougang No.1 Furnace is located in the No.1 blast furnace of Shougang Park.
There are dozens of large-scale XR interactive experience projects in this massive building, which is over 80 meters high and has a capacity of over 2500 cubic meters. The designer has planned characteristic areas such as VR esports, virtual reality museums, immersive theaters, Winter Olympics project experience centers, specialty product shopping, future light and shadow interactive restaurants, and holographic bars. The application of virtual reality, holographic imaging and other technologies has made Shougang Park the world's first international cultural and technological park to integrate XR technology with century old industrial relics.
This project adopts multiple leading algorithms and self-developed devices to provide players with a high-quality interactive experience. The latest "5G VR edge computing Solution" has been deployed, and the somatosensory vehicle adopts the leading washout motion algorithm and self-developed XDOF platform. The 5G cloud VR competitive business has freed itself from the shackles of cables and optimized the user experience as a whole; The cloud deployment of servers has saved costs, improved overall efficiency by 120%, reduced energy consumption by 40%, and reduced costs by 45%.
▲ Image: Liaocang Art Museum | Source: Beijing Life Circle
▲ Image: Liaocang Art Museum | Source: Beijing Life Circle
（3） Guangdong Maritime Silk Road Museum
▲ Picture: Guangdong Maritime Silk Road Museum | Source: Internet
▲ Picture: Guangdong Maritime Silk Road Museum | Source: Internet
The "Suzhou Life Museum" takes the time solar term as the theme and color images as the content, deducing the dynamic Suzhou life aesthetics under the 24 solar terms, forming a narrative content based on the traditional folk culture and life aesthetics of Suzhou as the basis for color extraction, and creating an immersive digital color synesthesia space through a comprehensive LED screen.
Every moment of the 24 solar terms embodies the harvest of Suzhou people's insight into heaven and earth, including survival wisdom, life philosophy, and life aesthetics. In this process, the Su Bo IP series art collection is accumulated, forming a sustainable "spatial interconnection" system, and opening up a new digital model for domestic museums.
Adhering to the principle of sustainability in its operational model, we have carried out a comprehensive digital innovation of museum scenes: a comprehensive immersive digital scene surrounded by cutting-edge media broadcasting and control systems as technical support. This real-time rendering, virtual and real color space aims to achieve constantly changing and self generating display content, and usher in the era of 5G digital museums under the Internet of Things.
The Suzhou Life Visualization Space is located on the B1 floor of the West Museum of Suzhou Museum. The exhibition hall is divided into three sections: the "Suzhou Life" themed digital exhibition, the audio and video space, and the derivative space. The exhibition hall is divided into three sections: the outer corridor, the inner courtyard, and the ceiling, presenting Suzhou life in one solar term, one season, and one day and night.
The outer corridor space is themed with "Su Se Life", with Suzhou traditional folk culture and aesthetics as the basis for color extraction, and LED screens as the display medium to create an immersive digital color synesthesia space scene. A daylight simulation system is installed at the top of the space to create a 24-hour Suzhou lifestyle.
From industrial civilization to the digital society, the digitization process of culture and tourism has never stopped. Digitalization, along with factors such as capital, knowledge, and innovation, is activating traditional culture and tourism resources, and adding new driving forces to catalyze the industry. Since the establishment of the Ministry of Culture and Tourism, the integration of culture and tourism has gradually become a hot topic. The integration of culture and tourism not only meets the urgent need and solid foundation for upgrading demand side consumption, but also provides a feasible path for supply side reform.
When tourists shift their demand from enjoying beautiful scenery to sharing a better life, traditional tourism resources represented by landscapes and cultural resources represented by non heritage cultural relics either need to be revitalized or transformed into consumable and experiential products. The injection of new elements such as technology, education, capital, and fashion, like superimposed catalysts, undergoes chemical reactions with these basic resources, providing a new driving force for the cultural and tourism industry to move from high-speed growth to high-quality integrated development. The deep penetration and innovative transformation of technological forces represented by digitization have always been running through industrial development, and digital tourism has naturally become a hot topic in the industry.
